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Prove Payer-Market Fit. Scale with Confidence.

Akros helps healthtech innovators bridge the gap between strong solutions and sustainable market access.

We align your evidence, economics, and go-to-market strategy so your solution moves from pre-pilot to scalable payer adoption.
About Us
Advisory
Akademy
Insights
Connect
Find Your Path to the Top.
​​Our name comes from the Greek word akros, meaning "at the highest point." We're here to help you reach new levels in healthcare success.

At Akros, we take a holistic approach with everything we do. We work closely with you to understand your specific goals and challenges, and we develop solutions to accelerate your ascent.

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Drawing on our extensive experience in developing and executing innovative strategies within the largest health insurance companies nationwide, spanning Commercial, Medicare, and Medicaid, we are committed to leveraging our intimate understanding of payers to assist you in bringing your solutions to market.​ 

"The Akros team has the latest pulse on the payer market and connections needed for success... I highly recommend working with the Akros team if you are interested in landing payer sales."

Innovation and Success:
Why Our Clients Choose Akros 

Our approach is collaborative, transparent, and results-driven. We know that your solution is about changing lives, and we want to help you do that faster.

Founder & CEO, Behavioral Health Platform Solution
We work with domestic and international innovators navigating the messy middle between a strong clinical story and sustainable payer adoption.

Whether you’re validating your value proposition, refining your pricing model, or preparing for your first payer meeting, Akros gives you the strategy, tools, and support to convert opportunity into traction.

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Readiness Assessment
A collaborative diagnostic that pinpoints the gaps in your payer go-to-market strategy - from ICP and value proposition to evidence, pricing, and contracting readiness. You leave with a clear, prioritized roadmap to strengthen what matters most.
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Experience Management

A post-contract execution function that ensures your solution becomes indispensable to payers. We manage implementation, activation, utilization, performance reporting, and renewal readiness, so pilots convert to long-term contracts.

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BD-in-a-Box

A hands-on commercialization partnership where we co-create, test, and iterate your payer go-to-market strategy in real-time. We combine strategy, execution, and payer-side advisory to de-risk your path to market and establish payer-market fit.

Learn With Akros, in the Format That Fits Your Moment.
The Akademy is a curated set of expert-led master classes for founders and go-to-market leaders who want to engage U.S. payers with clarity, credibility, and confidence, without spending years learning through trial and error.
 

Whether you’re building foundational clarity or preparing for a specific payer conversation, Akros offers multiple ways to engage. Each format is designed to meet teams where they are, without sacrificing rigor or relevance.

The Latest Insights on the Payer Space

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Inside Payer Innovation: How Digital Health Gets Adopted

Hosted by Demi Radeva

The Akros Advantage Podcast

Inside Payer Innovation: How Digital Health Gets Adopted

Our Impact by the Numbers
35+ Solutions

Led growth strategies for 35+ domestic and international healthtech solutions, accelerating time-to-market and scaling innovative health technologies.

$24 Million

Enabled startups to secure $24M+ in funding by developing and implementing strategic reimbursement and commercialization plans.

3 Months

Reduced payer sales cycles to 3 months (~86% faster) compared to the industry benchmark of 18–24 months, streamlining contract negotiations for clients.

Our expertise spans payers, employers, and intermediaries.

Our work spans the full ecosystem that influences healthcare purchasing decisions. We bring deep, hands-on experience working with health plans across Medicare, Medicaid, and commercial lines, while also advising employers and the intermediaries that shape access, benefits, and buying pathways.

This cross-stakeholder perspective allows us to help companies navigate not just payer strategy in isolation, but the real-world dynamics between payers, employers, and partners that ultimately determine whether solutions scale.
Medicaid
Medicare
Commercial
Self-Funded Employers
TPAs
MGUs
PACE
Why Our Clients Choose Akros
“Demi was integral in making sure our product strategy aligned with key priorities for payers.

She helped us to estimate the potential cost savings of our solution and engage with the right stakeholders."
Morgan Hewett

Co-Founder and CEO, OptionsMD
"Demi was deeply knowledgeable, insightful, flexible, and responsive as our needs evolved. She worked with us to give shape and life to the ideas we have generated over the years.

​But most of all, Demi cared about our mission and the people we serve. She struck the right balance between mission/vision and the practical realities of business needs."
VP of Business Development

Regional Non-Profit
“Demi helped us navigate an incredibly complex organization to get to the appropriate stakeholders and mentored us to secure our first pilot with an ideal enterprise customer.

She goes above and beyond to help others with connections, healthcare expertise, and strategy."
Asaf Krause

CEO, Dieta

Meet Your New Payer Partners

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