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Prove Your HealthTech Solution's Product-Market Fit. Scale with Confidence.

Akros helps HealthTech innovators bridge the gap between strong solutions and sustainable market access.

We align your evidence, economics, and go-to-market strategy so your solution moves from pre-pilot to scalable payer adoption.
About Us
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Find Your Path to the Top.
​​Our name comes from the Greek word akros, meaning "at the highest point." We're here to help you reach new levels in healthcare success.

At Akros, we take a holistic approach with everything we do. We work closely with you to understand your specific goals and challenges, and we develop solutions to accelerate your ascent.

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Drawing on our extensive experience in developing and executing innovative strategies within the largest health insurance companies nationwide, spanning Commercial, Medicare, and Medicaid, we are committed to leveraging our intimate understanding of payers to assist you in bringing your solutions to market.​ 

Who We Work With

Akros partners with the companies, investors, and organizations that build, fund, and scale HealthTech solutions to improve care quality, affordability, and patient experience.

What We Focus On

We specialize in digital health technologies, software as a medical device, and connected medical devices. We help clients develop go-to-market strategies and build enterprise partnerships through B2B and B2B2C models.

The Buyers We Help You Reach

We help clients identify and engage healthcare buyers, including commercial health plans, Medicaid managed care organizations, Medicare plans, self-funded employers, third-party administrators (TPAs), and workers’ compensation insurers. These organizations make purchasing decisions, manage healthcare costs, or bear financial responsibility for the populations they serve.

Startups & Scaleups

From Seed to Series E, we work with early- and growth-stage digital health companies building for the U.S. market.


Whether domestic or international, we help founders align their product, pricing, and proof points to meet payer expectations and close real contracts.

Payers

We partner with health plans and payer organizations to evaluate, adopt, and scale high-impact solutions.

 

From vendor strategy to pilot design and performance optimization, we help teams identify what works, implement effectively, and drive measurable outcomes across cost, quality, and member experience.

Accelerators &
Venture Studios

We collaborate with VCs and accelerators that want to strengthen the payer readiness of their portfolios.


Our frameworks accelerate portfolio traction, helping teams validate market fit, refine their value stories, and build fundable growth strategies grounded in real-world payer needs.

Non-Profits

We work with mission-driven organizations to build sustainable, scalable models that extend beyond grant funding.

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By aligning programs with buyer priorities and reimbursement pathways, we help non-profits translate impact into measurable outcomes, unlock new revenue streams, and expand their reach.

"The Akros team has the latest pulse on the payer market and connections needed for success... I highly recommend working with the Akros team if you are interested in landing payer sales."

Innovation and Success:
Why Our Clients Choose Akros 

Our approach is collaborative, transparent, and results-driven. We know that your solution is about changing lives, and we want to help you do that faster.

Founder & CEO, Behavioral Health Platform Solution

Who Thrives With Us

Our strongest partnerships are with founders and founding teams who take an active role in the work. Your participation is essential to success, from shaping the strategy and making decisions to joining buyer conversations and following through.

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The teams who thrive with Akros are:

Actively Involved
They commit time, share information, make timely decisions, and own next steps. We bring expertise and execution support; the founding team stays engaged throughout.
Building on Substance
They have a credible solution, early proof points, and a willingness to put evidence and outcomes at the center of their value story.
Open to Learning
They’re curious about how enterprise buyers think and willing to refine their product, pricing, and positioning based on what they learn.
Committed to the Long Game
They understand that enterprise sales take time and invest in the preparation, relationships, and follow-through needed to earn lasting contracts.
Looking for a True Partner
They welcome candid feedback and work alongside us to develop and execute the strategy.
Clear on Why Enterprise
They’ve made a deliberate choice to pursue enterprise customers and can say what they want from the partnership, whether that’s landing a first design partner or scaling a repeatable sales motion.

Introductions Are Earned Through Readiness and Fit

We are selective about the companies we introduce to our network. Working with Akros does not automatically guarantee introductions.
 
Before making an introduction, we need to understand your solution, assess the evidence behind your claims, and see a clear fit with the buyer’s priorities. We also need confidence that your founding team is prepared to lead the conversation and follow through.
 
Our introductions carry our reputation. We make them when we can confidently explain why your team deserves the buyer’s time.

The Latest Insights on the Payer Space

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You Can’t Escape the Economics: The Role of AI in Value-Based Care

with Rachael Jones

Listen on Spotify

Our Impact by the Numbers
35+ Solutions

Led growth strategies for 35+ domestic and international healthtech solutions, accelerating time-to-market and scaling innovative health technologies.

$71 Million

Enabled startups to secure $71M+ in funding by developing and implementing strategic reimbursement and commercialization plans.

3 Months

Reduced payer sales cycles to 3 months (~86% faster) compared to the industry benchmark of 18–24 months, streamlining contract negotiations for clients.

Our expertise spans payers, employers, and intermediaries.

Our work spans the full ecosystem that influences healthcare purchasing decisions. We bring deep, hands-on experience working with health plans across Medicare, Medicaid, and commercial lines, while also advising employers and the intermediaries that shape access, benefits, and buying pathways.

This cross-stakeholder perspective allows us to help companies navigate not just payer strategy in isolation, but the real-world dynamics between payers, employers, and partners that ultimately determine whether solutions scale.
Medicaid
Medicare
Commercial
Self-Funded Employers
TPAs
MGUs
PACE
Why Our Clients Choose Akros
“Demi was integral in making sure our product strategy aligned with key priorities for payers.

She helped us to estimate the potential cost savings of our solution and engage with the right stakeholders."
Morgan Hewett

Co-Founder and CEO, OptionsMD
"Demi was deeply knowledgeable, insightful, flexible, and responsive as our needs evolved. She worked with us to give shape and life to the ideas we have generated over the years.

​But most of all, Demi cared about our mission and the people we serve. She struck the right balance between mission/vision and the practical realities of business needs."
VP of Business Development

Regional Non-Profit
“Demi helped us navigate an incredibly complex organization to get to the appropriate stakeholders and mentored us to secure our first pilot with an ideal enterprise customer.

She goes above and beyond to help others with connections, healthcare expertise, and strategy."
Asaf Krause

CEO, Dieta

How We Engage

Engagements are modular and built around what you need most, including leveraging our fractional executive network for expert support as needed.

Not sure where to start? Book a free 15-minute intro call.

Meet Your New GTM Partners

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